Peter Mullins
Product & Experience.
Leadership, strategy, design.
The British Museum
The British Museum

Digital platform transformation, team augmentation and agile development frameworks to better position the museum to drive growth from current and future digital revenue streams.
McDonald's
McDonald's

Evolving global digital experiences for McDonald's, including vision and iteration of the world's #1 downloaded food app.
NatWest
NatWest

Leading experience & design across a suite of digital products for NatWest Group, from core customer apps to new products & propositions.
Fitness First
Fitness First

Engagement strategy, validation, service design and new product development in a move to diversify the business to remain at the front of a rapidly changing fitness landscape.
Yas Island
Theme Parks, Abu Dhabi

Designing a digital platform, and launching an ecosystem of products that provide connected customer experience across an island built for adventure.