With offices nationwide Loanmarket are Australia’s 3rd largest Mortgage Broker. While being so large they had issues with brand awareness and so Mentally Friendly was engaged to work on the digital elements of a rebrand and reposition.

I had a very large role in the strategy and planning for the project, working on all aspects of the UX, IA, SEO and planning, and working very closely with the client. Along with this I also worked as art director and interface designer for the digital assets. This was a interesting project as there was a very heavy emphasis on IA and SEO, and we were able to run tests to allow for iterative updates of he layout and design.
The goal was to increase conversions from traffic to leads (contact us/find out more) and KPIs were met and exceeded.

My Role:
 IA and UX
 | Art direction | Interface Design






Client:
 Loan Market
Agency:
 Mentally Friendly