Through a previous employer I was engaged to work freelance with the owners and interior designer on the creative and art direction of the new venue. I was involved in developing the initial concepts and mood for the space which was used as the brief for the interior designer.
 We wanted to have a lot of artwork throughout the space so I looked after the sourcing of artists and illustrators, and even working on a mural that covers the walls of one of the bars (see naked swimming ladies below).


A very fun project, and a fun place to visit, proving very popular with the oxford st crowd and a fair share of celebrities!

My Role:
 IA and UX
 | Art direction | Curation | Illustration





Client:
 Nevermind
Agency:
 Freelance