http://www.petermullins.com Peter Mullins Tue, 07 Feb 2012 08:45:09 +0000 http://www.petermullins.com en http://www.petermullins.com/Brand-Fashion http://www.petermullins.com/following/petermullins.com/Brand-Fashion Tue, 07 Feb 2012 08:45:09 +0000 Peter Mullins 2750585 <img src="http://payload22.cargocollective.com/1/1/35893/2750585/BFHEADER.jpg" border="0" width="343" height="25" width_o="343" height_o="25" src_o="http://payload22.cargocollective.com/1/1/35893/2750585/BFHEADER_o.jpg" align="left" /> ‘Brand Fashion’ is a fashion design course run at Billy Blue College of Design. To help launch the course Mentally Friendly was engaged to work on the branding and print collateral. 
While the branding had to work under the Think Education guidelines we had a little more freedom with the printed collateral and so produced a takeaway pack for prospective students that contained a mixed back of course details, industry information and inspiration. My Role:
 Art direction <img src="http://payload22.cargocollective.com/1/1/35893/2750585/BF3_980.jpg" border="0" width="980" height="652" width_o="980" height_o="652" src_o="http://payload22.cargocollective.com/1/1/35893/2750585/BF3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750585/BF2_980.jpg" border="0" width="980" height="100" width_o="980" height_o="100" src_o="http://payload22.cargocollective.com/1/1/35893/2750585/BF2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750585/BF4_980.jpg" border="0" width="980" height="651" width_o="980" height_o="651" src_o="http://payload22.cargocollective.com/1/1/35893/2750585/BF4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750585/BF1_980.jpg" border="0" width="980" height="653" width_o="980" height_o="653" src_o="http://payload22.cargocollective.com/1/1/35893/2750585/BF1_o.jpg" align="left" /> Client:
 Think Education Agency:
 Mentally Friendly http://www.petermullins.com/Stoke-1 http://www.petermullins.com/following/petermullins.com/Stoke-1 Tue, 07 Feb 2012 08:45:08 +0000 Peter Mullins 2750595 <img src="http://payload22.cargocollective.com/1/1/35893/2750595/STOKEheader.jpg" border="0" width="126" height="25" width_o="126" height_o="25" src_o="http://payload22.cargocollective.com/1/1/35893/2750595/STOKEheader_o.jpg" align="left" /> Stoke is a Sydney agency who are specialists in branded entertainment. 
The brief for this rebrand was that they wanted a logo that would feel very at home in the entertainment industry, they wanted it to be glossy, have movement and have an element of heat or fire. I developed a custom typeface that conveyed these ideas and a treatment that played on the expression ‘where there’s smoke, there’s fire’. My Role:
 Art direction | Design
 <img src="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE1_980.jpg" border="0" width="980" height="737" width_o="980" height_o="737" src_o="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE1_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE2_980.jpg" border="0" width="980" height="737" width_o="980" height_o="737" src_o="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE3_980.jpg" border="0" width="980" height="235" width_o="980" height_o="235" src_o="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE4_980.jpg" border="0" width="980" height="1003" width_o="980" height_o="1003" src_o="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE5_980.jpg" border="0" width="980" height="551" width_o="980" height_o="551" src_o="http://payload22.cargocollective.com/1/1/35893/2750595/STOKE5_o.jpg" align="left" /> Client:
 Stoke Agency Agency:
 Mentally Friendly http://www.petermullins.com/Get-Reading http://www.petermullins.com/following/petermullins.com/Get-Reading Tue, 07 Feb 2012 08:43:29 +0000 Peter Mullins 2750779 <img src="http://payload22.cargocollective.com/1/1/35893/2750779/GRHEADER.jpg" border="0" width="280" height="25" width_o="280" height_o="25" src_o="http://payload22.cargocollective.com/1/1/35893/2750779/GRHEADER_o.jpg" align="left" /> Each year the Australian Council for the Arts releases its list of ’50 books you can’t put down’. I worked on the design of an iPhone app that contained info on the 50 books and recommended great spots in your area to read the books, with the ability for you to suggest your own. My Role:
 IA and UX
 | Interface Design
 <img src="http://payload22.cargocollective.com/1/1/35893/2750779/GR1_980.jpg" border="0" width="980" height="848" width_o="980" height_o="848" src_o="http://payload22.cargocollective.com/1/1/35893/2750779/GR1_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750779/GR2_980.jpg" border="0" width="980" height="722" width_o="980" height_o="722" src_o="http://payload22.cargocollective.com/1/1/35893/2750779/GR2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750779/GR3_980.jpg" border="0" width="980" height="720" width_o="980" height_o="720" src_o="http://payload22.cargocollective.com/1/1/35893/2750779/GR3_o.jpg" align="left" /> Client:
 Australian Council for the Arts Agency:
 Stoke Agency, Mentally Friendly http://www.petermullins.com/Escape-From-Russia http://www.petermullins.com/following/petermullins.com/Escape-From-Russia Tue, 07 Feb 2012 08:43:03 +0000 Peter Mullins 2750608 <img src="http://payload22.cargocollective.com/1/1/35893/2750608/ESHEADER.jpg" border="0" width="465" height="25" width_o="465" height_o="25" src_o="http://payload22.cargocollective.com/1/1/35893/2750608/ESHEADER_o.jpg" align="left" /> This was a really fun project I worked on for the guys at Interesting. ‘Escape From Russia’ is a board game that they wanted to recreate as an iPad and iPhone game. In the game you are a member of the German or French Army (depending upon the level) trying to escape winter and the Russian army to return home. We wanted the game board to feel like an aged map, and have used a parallax effect to animate this as you progress along the board. Currently in development, but stay posted for its release. My Role:
 Art direction | Interface Design
 | Illustration | Iconography
 <img src="http://payload22.cargocollective.com/1/1/35893/2750608/ES1_980.jpg" border="0" width="980" height="869" width_o="980" height_o="869" src_o="http://payload22.cargocollective.com/1/1/35893/2750608/ES1_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750608/ES2_980.jpg" border="0" width="980" height="641" width_o="980" height_o="641" src_o="http://payload22.cargocollective.com/1/1/35893/2750608/ES2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750608/ES3_980.jpg" border="0" width="980" height="545" width_o="980" height_o="545" src_o="http://payload22.cargocollective.com/1/1/35893/2750608/ES3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750608/ES4_980.jpg" border="0" width="980" height="982" width_o="980" height_o="982" src_o="http://payload22.cargocollective.com/1/1/35893/2750608/ES4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750608/ES5_980.jpg" border="0" width="980" height="394" width_o="980" height_o="394" src_o="http://payload22.cargocollective.com/1/1/35893/2750608/ES5_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750608/ES6_980.jpg" border="0" width="980" height="394" width_o="980" height_o="394" src_o="http://payload22.cargocollective.com/1/1/35893/2750608/ES6_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750608/ES7_980.jpg" border="0" width="980" height="394" width_o="980" height_o="394" src_o="http://payload22.cargocollective.com/1/1/35893/2750608/ES7_o.jpg" align="left" /> Client:
 Interesting Pty Ltd Agency:
 Mentally Friendly http://www.petermullins.com/Regent-Place-Partners http://www.petermullins.com/following/petermullins.com/Regent-Place-Partners Tue, 07 Feb 2012 08:43:03 +0000 Peter Mullins 2750601 <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RPHEADER.jpg" border="0" width="595" height="25" width_o="595" height_o="25" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RPHEADER_o.jpg" align="left" /> Regent Place & Partners is a new concept department store currently in development on George Street in Sydney CBD. It is essentially a collective space for upcoming independent brands to sell their product. My role as art director was guide the aesthetic of the whole project, from the branding, website, signage and collateral, through to the fit-out of the space itself.
 My Role:
 Art direction | Design
 <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP1_980.jpg" border="0" width="980" height="203" width_o="980" height_o="203" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP1_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP2_980.jpg" border="0" width="980" height="636" width_o="980" height_o="636" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP3_980.jpg" border="0" width="980" height="625" width_o="980" height_o="625" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP4_980.jpg" border="0" width="980" height="625" width_o="980" height_o="625" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP5_980.jpg" border="0" width="980" height="625" width_o="980" height_o="625" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP5_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP6_980.jpg" border="0" width="980" height="727" width_o="980" height_o="727" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP6_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP7_980.jpg" border="0" width="980" height="727" width_o="980" height_o="727" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP7_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP8_980.jpg" border="0" width="980" height="727" width_o="980" height_o="727" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP8_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP9_980.jpg" border="0" width="980" height="549" width_o="980" height_o="549" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP9_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750601/RP10_980.jpg" border="0" width="980" height="845" width_o="980" height_o="845" src_o="http://payload22.cargocollective.com/1/1/35893/2750601/RP10_o.jpg" align="left" /> Client:
 Quadrant 1 Agency:
 Mentally Friendly http://www.petermullins.com/CycleNation http://www.petermullins.com/following/petermullins.com/CycleNation Tue, 07 Feb 2012 08:42:56 +0000 Peter Mullins 2750589 <img src="http://payload22.cargocollective.com/1/1/35893/2750589/CNHEADER.jpg" border="0" width="285" height="25" width_o="285" height_o="25" src_o="http://payload22.cargocollective.com/1/1/35893/2750589/CNHEADER_o.jpg" align="left" /> CycleNation is a brand and website that promotes Australian Cycling and has developed Australia’s first national ranking system across the 4 main disciplines. I worked across the brand and interface planning and design for this project. My main role was as art director but together with the digital producer I also worked closely on the UX and IA which had some fairly complex pieces of functionality, and was being developed by a team in South Africa. My Role:
 IA and UX
 | Art direction <img src="http://payload22.cargocollective.com/1/1/35893/2750589/CN8_980.jpg" border="0" width="980" height="120" width_o="980" height_o="120" src_o="http://payload22.cargocollective.com/1/1/35893/2750589/CN8_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750589/CN2_980.jpg" border="0" width="980" height="738" width_o="980" height_o="738" src_o="http://payload22.cargocollective.com/1/1/35893/2750589/CN2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750589/CN3_980.jpg" border="0" width="980" height="738" width_o="980" height_o="738" src_o="http://payload22.cargocollective.com/1/1/35893/2750589/CN3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750589/CN4_980.jpg" border="0" width="980" height="738" width_o="980" height_o="738" src_o="http://payload22.cargocollective.com/1/1/35893/2750589/CN4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750589/CN5_980.jpg" border="0" width="980" height="581" width_o="980" height_o="581" src_o="http://payload22.cargocollective.com/1/1/35893/2750589/CN5_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750589/CN6_980.jpg" border="0" width="980" height="497" width_o="980" height_o="497" src_o="http://payload22.cargocollective.com/1/1/35893/2750589/CN6_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750589/CN7_980.jpg" border="0" width="980" height="229" width_o="980" height_o="229" src_o="http://payload22.cargocollective.com/1/1/35893/2750589/CN7_o.jpg" align="left" /> Client:
 Hollard Insurance Agency:
 Mentally Friendly http://www.petermullins.com/Bavarian-Bier-Cafe http://www.petermullins.com/following/petermullins.com/Bavarian-Bier-Cafe Tue, 07 Feb 2012 08:42:52 +0000 Peter Mullins 2750574 <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBCHEADER.jpg" border="0" width="451" height="25" width_o="451" height_o="25" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBCHEADER_o.jpg" align="left" /> 
The Bavarian Bier Cafe is a group of restaurants in Sydney and Brisbane that are known for their traditional German food and imported German biers. While they were known for their quality, they wanted to reposition the brand to be seen as ‘traditional with a contemporary twist’ and overall, FUN! 

Over the course of a year we reworked every piece of communication from the brand, from POS material, photo shoots, digital assets, and outdoor advertising through to the launch of two new venues in Bondi Beach and Parramatta. My Role:
 Art direction | Design | Casting
 | Retouching | Prepress <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBC1_980.jpg" border="0" width="980" height="482" width_o="980" height_o="482" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBC1_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBC2_980.jpg" border="0" width="980" height="725" width_o="980" height_o="725" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBC2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBC3_980.jpg" border="0" width="980" height="725" width_o="980" height_o="725" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBC3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBC4_980.jpg" border="0" width="980" height="319" width_o="980" height_o="319" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBC4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBC5_980.jpg" border="0" width="980" height="443" width_o="980" height_o="443" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBC5_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBC6_980.jpg" border="0" width="980" height="735" width_o="980" height_o="735" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBC6_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBC7_980.jpg" border="0" width="980" height="174" width_o="980" height_o="174" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBC7_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/1/35893/2750574/BBC8_980.jpg" border="0" width="980" height="722" width_o="980" height_o="722" src_o="http://payload22.cargocollective.com/1/1/35893/2750574/BBC8_o.jpg" align="left" /> Client:
 Bavarian Hospitality Group Agency:
 Mentally Friendly http://www.petermullins.com/Nightclub-work http://www.petermullins.com/following/petermullins.com/Nightclub-work Sat, 28 Jan 2012 08:08:34 +0000 Peter Mullins 443104 <img src="http://payload.cargocollective.com/1/1/35893/443104/HEADER.gif" border="0" width="332" height="25" width_o="332" height_o="25" src_o="http://payload.cargocollective.com/1/1/35893/443104/HEADER_o.gif" align="left" /> My first job after graduating was for a company who did a lot of work in the music and entertainment industry. As a result after a couple of years working for these clients I have an enormous amount of artwork and print collateral to my name, of few pieces of which are displayed below. Fun work, crazy clients, impossible timelines/late nights, good experience. My Role:
 Design | Illustration | Photography | Prepress <img src="http://payload.cargocollective.com/1/1/35893/443104/club4_980.jpg" border="0" width="980" height="700" width_o="980" height_o="700" src_o="http://payload.cargocollective.com/1/1/35893/443104/club4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/443104/club6_980.jpg" border="0" width="980" height="700" width_o="980" height_o="700" src_o="http://payload.cargocollective.com/1/1/35893/443104/club6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/443104/c1_980.jpg" border="0" width="980" height="688" width_o="980" height_o="688" src_o="http://payload.cargocollective.com/1/1/35893/443104/c1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/443104/CLUB1_980.jpg" border="0" width="980" height="700" width_o="980" height_o="700" src_o="http://payload.cargocollective.com/1/1/35893/443104/CLUB1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/443104/CLUB3_980.jpg" border="0" width="980" height="700" width_o="980" height_o="700" src_o="http://payload.cargocollective.com/1/1/35893/443104/CLUB3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/443104/Club2_980.jpg" border="0" width="980" height="700" width_o="980" height_o="700" src_o="http://payload.cargocollective.com/1/1/35893/443104/Club2_o.jpg" align="left" /> Client:
 Chrønicles øf Never Agency:
 Freelance, Kink Creative, 1one, Mentally Friendly http://www.petermullins.com/CHRONICLES-OF-NEVER http://www.petermullins.com/following/petermullins.com/CHRONICLES-OF-NEVER Sat, 28 Jan 2012 08:08:33 +0000 Peter Mullins 484468 <img src="http://payload.cargocollective.com/1/1/35893/484468/HEADER.gif" border="0" width="491" height="25" width_o="491" height_o="25" src_o="http://payload.cargocollective.com/1/1/35893/484468/HEADER_o.gif" align="left" /> Chrønicles øf Never is an Australian fashion label offering mens and womens clothing, jewelry, sunglasses, shoes and bespoke leather. It has become extremely well known in Australia and increasingly so internationally.
 This was a really interesting brief, and a challenging project as there was such a heavy emphasis on minimalism. The result was some really beautiful typography that references 18th century book design, and uses subtle hints of ghosting and script to make the page feel more tangible and organic. One of the pieces of type was later used as artwork for a tshirt for the label.
 Along with the Chrønicles øf Never site I also worked on a darker variation for a sister brand, Black Noise White Rain. My Role:
 IA and UX
 | Art direction | Interface design <img src="http://payload.cargocollective.com/1/1/35893/484468/Con1_980.jpg" border="0" width="980" height="723" width_o="980" height_o="723" src_o="http://payload.cargocollective.com/1/1/35893/484468/Con1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/Con2_980.jpg" border="0" width="980" height="723" width_o="980" height_o="723" src_o="http://payload.cargocollective.com/1/1/35893/484468/Con2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/Con3_980.jpg" border="0" width="980" height="558" width_o="980" height_o="558" src_o="http://payload.cargocollective.com/1/1/35893/484468/Con3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/Con4_980.jpg" border="0" width="980" height="662" width_o="980" height_o="662" src_o="http://payload.cargocollective.com/1/1/35893/484468/Con4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/Con5_980.jpg" border="0" width="980" height="820" width_o="980" height_o="820" src_o="http://payload.cargocollective.com/1/1/35893/484468/Con5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/Con6_980.jpg" border="0" width="980" height="654" width_o="980" height_o="654" src_o="http://payload.cargocollective.com/1/1/35893/484468/Con6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/con7_980.jpg" border="0" width="980" height="755" width_o="980" height_o="755" src_o="http://payload.cargocollective.com/1/1/35893/484468/con7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/Con8_980.jpg" border="0" width="980" height="721" width_o="980" height_o="721" src_o="http://payload.cargocollective.com/1/1/35893/484468/Con8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/con9_980.jpg" border="0" width="980" height="721" width_o="980" height_o="721" src_o="http://payload.cargocollective.com/1/1/35893/484468/con9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35893/484468/Con10_980.jpg" border="0" width="980" height="721" width_o="980" height_o="721" src_o="http://payload.cargocollective.com/1/1/35893/484468/Con10_o.jpg" align="left" /> Client:
 Chrønicles øf Never Agency:
 Mentally Friendly http://www.petermullins.com/The-Grand-Social http://www.petermullins.com/following/petermullins.com/The-Grand-Social Sat, 28 Jan 2012 08:08:23 +0000 Peter Mullins 2603192 <img src="http://payload15.cargocollective.com/1/1/35893/2603192/HEADER.gif" border="0" width="409" height="25" width_o="409" height_o="25" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/HEADER_o.gif" align="left" /> The Grand Social is Australia’s largest retailer for independent local fashion. Having launched in 2007 the site had been growing organically over a few years, and had reached the point where a restructure and redesign was needed to pull all its ideas together and allow for future growth.
 My role in this project was working closely with the client on the strategy and planning. I was responsible for restructuring the IA and UX, along with art direction and interface design. Due to the size of the project what you see online is only a fraction of what has been planned... some cool stuff coming soon! My Role:
 IA and UX
 | Art direction | Interface Design
 <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS1_980.jpg" border="0" width="980" height="723" width_o="980" height_o="723" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS1_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS2_980.jpg" border="0" width="980" height="723" width_o="980" height_o="723" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS2_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS3_980.jpg" border="0" width="980" height="723" width_o="980" height_o="723" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS3_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS4_980.jpg" border="0" width="980" height="723" width_o="980" height_o="723" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS4_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS5_980.jpg" border="0" width="980" height="1691" width_o="980" height_o="1691" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS5_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS6_980.jpg" border="0" width="980" height="831" width_o="980" height_o="831" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS6_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS7_980.jpg" border="0" width="980" height="757" width_o="980" height_o="757" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS7_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS8_980.jpg" border="0" width="980" height="744" width_o="980" height_o="744" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS8_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/1/35893/2603192/GS9_980.jpg" border="0" width="980" height="107" width_o="980" height_o="107" src_o="http://payload15.cargocollective.com/1/1/35893/2603192/GS9_o.jpg" align="left" /> Client:
 The Grand Social Agency:
 Mentally Friendly